The most common mistake in purchasing bed linens is the reliance on thread count. The second is not looking to see where the product is made, and the third is not following the laundering instructions.
Thread count is not the be-all and end-all of the bed linen game. Many consumers believe that all they need to know is the thread count and they would have all the information necessary to make an informed decision regarding what bed linens were of what quality.
Reducing a bed linen decision to a simple number would be like buying a house strictly on the basis of square footage. Not all 2,000 s.f. houses are the same. In a house purchase there are a tremendous number of variables and the purchase of bed linens is certainly not comparable in complexity, but the analogy is reasonable. There are too many factors to consider in the production of bed linens: raw material, quality of raw material, weaving of greige cloth, finishing (meaning washing, bleaching or dyeing, and mercerizing), sewing and quality control. Reducing the purchase of bed linens to a simple thread count number ignores too many critical aspects of production.
Not looking at the label is another common mistake. Often a consumer is familiar with a particular brand and will assume where the product has been made. That is often not the case. Look at the law label, it might save you from making a purchase you regret.
Once a purchase of bed linens has been made, it is common for people not to follow the laundering instructions, especially when it comes to fine linens. The laundering instructions exist to make sure the consumer gets the maximum enjoyment and longevity from the product. Not following the instructions will undoubtedly compromise both. We encourage you to review the care guide for our detailed laundering instructions.